Plantronics trademarks are among the company's most important and valuable assets. They serve as a calling card in the marketplace by identifying Plantronics and its products and serve as a guarantee of consistent quality. Trademark rights will last forever if they are properly maintained and protected. Improper use of trademarks can result in the damage and even loss of trademark rights, so it is important to follow the usage guidelines. When drafting correspondence, creating advertisements or Web sites, always follow the trademark usage guidelines to ensure you are using Plantronics trademarks correctly.
Plantronics Trademark Usage Guidelines
The following are general trademark usage guidelines for the use of Plantronics, Inc.'s trademarks, service marks and logos (Marks):
- Do not use Plantronics trademarks more prominently than your business name on any materials such as brochures, company letterhead, or Web sites. This will prevent customers from mistakenly believing Plantronics is the author or sender of the materials.
- Always use the mark as an adjective, not a noun. For example:
Incorrect: The DuoPros will be sent to you today.
Correct: The DuoPro® headsets will be sent to you today.
- Always use the appropriate ™ or ® as applicable for the first and most prominent use of the mark. Please refer to the Plantronics List of Trademarks for the appropriate trademark symbol.*
- Always include a trademark attribution statement when using the marks. The statement should read: [Alphabetic list of marks used] are trademarks or registered trademarks of Plantronics, Inc.
- Never use the marks in a possessive or plural form.
- The marks may not be combined with other words or symbols, using a hyphen, or otherwise.
- The marks may not be translated into languages other than English or used in wordplay, puns, jokes or negative ways.
- Do not copy Plantronics Web site trade dress which is the "look and feel" of the Web site.
- Do not use Plantronics trademarks more prominently than your business name. This will prevent customers from mistakenly believing they are visiting the Plantronics Web site when they are actually visiting a dealer or distributor Web site.
Company, Product, and Domain Names
- Do not include any Plantronics trademarks or terms similar to Plantronics trademarks as part of your company name, product name or in a domain name registration. If you currently have a domain name registration that includes a Plantronics trademark or product name, please contact Renee Collacino, Sr. IP Paralegal, at email@example.com to transfer the registration to Plantronics.
- Do not imitate Plantronics packaging.
- Make accurate representations of your relationship with Plantronics. Only use "Authorized Dealer" or "Authorized Distributor" if you are an "Authorized Dealer" or "Authorized Distributor", respectively, of Plantronics products.
Please contact Francois de Villiers, Chief Intellectual Property Counsel, at (831) 458-7758 or Renee Collacino, Sr. IP Paralegal, at (831) 458-7346 with any questions relating to Intellectual Property, including trademarks. You may also forward any trademark-related question to firstname.lastname@example.org.
|© The copyright symbol
|® The registered trademark symbol
|™ The trademark symbol